While it can be difficult for users to self-quantify their cognitive health, they can use Neurotrack’s benchmarks to see the progress they’ve made and compare themselves to others in their peer group. Neurotrack has achieved this goal in several ways.
But there are steps in between…How can we get them using the app, testing and modifying lifestyle such that they live out their life and preserve the memories they spent a lifetime building.” The end game for people who find us is to die from something other than Alzheimer’s Disease. Understanding progress made over months and even years can be very difficult for patients and may discourage long term adherence.įrom Christopher’s industry research, he observed that people could better perceive how their health is improving over time by creating easy to grasp, simple, and clear benchmarks.Įlli described what this looks like for Neurotrack, “We hear it from all kinds of users. The bottom line is that providers must allow people to feel in control as they navigate these digital tools and their changing health. With Neurotrack, the “simple fact that they can get data on what’s going on in their brain and see how the numbers are changing is incredibly valuable to people.” Even today, 20 states are considered “neurology deserts,” noted Elli Kaplan. Cognitive health information was extremely limited in the past. This is an area where Neurotrack has truly broken new ground. The result is meaningful interaction between provider, patient and the selected care intervention sparking better adherence through engagement drivers.
With DTx features, including education, peer group benchmarking, and progress indicators, patients are empowered and regain some of this lost agency. They don’t know what’s going on with their health and the cost and timeframe of what’s happening to them.Īs patients, they lack control, and this loss of agency directly impacts engagement. But unlike the supermarket where a person is free to choose what they like and can afford, the consumer journey is opaque and scary in the healthcare system. It is easy to forget that patients are consumers.
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